Keep Ahead Businesses from Their Competition
Being conscious of your competition has its perks. It can help you get noticed and lead to business opportunities. Then when people recognize you, gaining brand loyalty isn’t really far further. But much needs to be done to stand out as new [...]
40 Low Budget Marketing Ideas for Your Small Business
These Low to No Cost Marketing Ideas Can Have Big Results They say you have to spend money to make money, and that’s certainly true of marketing. But if you’ve only got a small budget to market your business, these ideas can help you [...]
The Different Forms of Digital Advertising
hese Low to No Cost Marketing Ideas Can Have Big Results Twenty years ago, digital advertising was just a bunch of banners placed prominently on websites. They were annoying, you clicked on one in every 100, and they became the victims of [...]
Easy Ways to Advertise Your Media Brand
Media advertising should be part of an overall promotion campaign that targets the desired audience and convinces them to take action that benefits your company. Here are easy ways to advertise your media brand, depending on what you want from [...]
How to Prepare Yourself for a Media Job Interview
A media job interview is the chance to dazzle a prospective boss with your background, skills, and ambition. But it also requires a great deal of homework in advance so that you’ll be the one who’s offered the position and not become [...]
Selling the Benefits of TV Advertisements
TV advertisements combine video and audio to make a compelling sales pitch for most clients. Radio advertisements may be cheaper, but they don’t offer pictures. Newspaper advertising has still pictures, but little else that would [...]
Demographic Data Is Critical for Media
Demographic data sounds like a term that would only come up in a meeting of market research experts. But if you work in media, you need to know the basics of demographics to ensure your media product — whether it’s a TV newscast, [...]
What is Your ‘Target Audience’ in Marketing?
When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing [...]
The Different Types of Advertising Methods Available to You
Major media tactics used in modern advertising to reach consumers Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s [...]
10 Questions You Need to Answer to Create a Powerful Marketing Plan
A marketing plan is an essential marketing tool for every small business. To create an effective plan, you’ll need to ask yourself—and answer—such important questions as: What do I want to accomplish and why? What is my target [...]